Each year the EOS is hosted in a different country. We look for a location that not only offers delegates somewhere easy and convenient to get to, but shomewhere that conveys the spirit of the outdoors. Sweden boasts some of the planet's most spectacular scenery and challenging landscapes, making it hugely popular with outdoor enthusiasts.

The EOS is delivered in conjunction with an EOG partner association in Europe. This year will be hosted in partnership with the Scandinavian Outdoor Group.

Scandinavian Outdoor Group

Scandinavian Outdoor Group, or SOG, is a group of more than 60 outdoor brands from Scandinavia. With the HERITAGE and traditions of Scandinavia. We make PREMIUM outdoor products, with INNOVATIONS created from challenges of our demanding nature. We strive to DO GOOD, for people and for nature. We do this with PASSION and JOY. Together.

SOG was founded in 2000 as an industry initiative to serve outdoor retailers and media in export markets. It unites well-respected outdoor gear manufacturers from all five Nordic countries: Norway, Sweden, Finland, Denmark and Iceland.

TOGETHER WE ARE STRONGER - Our cooperation is based on sales and media oriented projects serving outdoor gear retailers and journalists, mainly outside of the Nordic region. Our mission is based on the simple observation that if equipment works well up here in the north, it must also be perfect for outdoor enthusiasts in the rest of the world. Our game plan is based on the basic insight that 1 + 1 = 3.

By cooperating in our efforts to reach more users of our products, we can as a group create leverage and be more efficient creating a better result for retailers, media and our members. Our spirit is like the Scandinavian – friendly, informal, open and democratic. Our credibility is strengthened by the fact that members of SOG are the original innovators of several outdoor products such as the liquid filled compass, the outdoor stove, the integrated frame back pack. To name a few.

SOG is organized as a non-profit, non-political association registered in Sweden. We currently have more than 50 member companies, all well-respected manufacturers of outdoor equipment. Two member assemblies are held each year (spring and fall) where decisions on projects, budget and board of directors are made. In conjunction with the assemblies, planning meetings for projects, socializing events and competence development seminars also take place.