Agenda

The Outdoor Industry - A PROGRESSIVE BUSINESS SECTOR

Outdoor Digital

Technology in all forms has consistently outpaced sector development over the last two decades and, the pace of change is accelerating.  Within the spectrum of impacts, there are winners, losers, laggards and the blissfully unaware.  We seek to look at the future from an outdoor sector perspective and to pinpoint the opportunities for transformation in a way that enhances differentiation for outdoor companies.

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We aim to ensure that everyone has the option to focus on the areas that they feel are most important to them and their business.  Therefore, we will organise breakout sessions throughout the event that will cover different topic areas.

Please note that this is a draft timetable and will be updated and distributed regularly when speakers, workshops and activities are confirmed. This schedule may be subject to change.

 

CLICK ON THE DAY TO VIEW THE TIMETABLE

Coffee

& Network

Introduction

Day 2

THE JOURNEY OF AN ICONIC BRAND

Tommaso Bruso, Chief Operating Officer, Benetton Group

Tommaso Bruso, takes us on a tour of one of the world’s best known brands: from its roots firmly planted in the history of knitwear to its iconic advertising campaigns and signature colourful sweaters. An overview of where Benetton Group is today and where it will go next, starting from a fascinating story that holds important lessons for the outdoor sector.

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HOW TO BE A GAME CHANGER IN PARTICIPATION

Kate Bosomworth, Communications & Brand Consultant

How to be a Game Changer in Participation, will focus on the stakeholder landscape around participation and how this has changed in the last few years - "It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of!" Kate will be discussing these themes and share learnings from across her career, including insight into This Girl Can; celebrated as one of the most successful participation campaigns of the decade

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Refreshments

& Networking

BEYOND THE TRANSACTION - Engaging consumers around shared values

Susan Viscon, Senior Vice President Merchandising & Private Brands - REI

REI was founded as a co-op in 1938 by 23 mountain climbers looking to source the gear they needed to have incredible experiences outdoors. Nearly 80 years and 16 million members later, the co-op is still a purpose-driven company, centered around the belief that a life outdoors is a life well-lived. 

Susan will speak about how REI is engaging its customers, vendors and nonprofit partners across the United States to put the outdoors at the centre of American life. From closing its doors on Black Friday and encouraging customers to #OptOutside, to giving 70% of its profits back to the outdoor community, to hosting hyper-local activity-focused events, REI strives to create a relationship with customers that goes far beyond the transaction, to deepen relevancy and elevate shared values.

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Breakout Session: THE BUSINESS VALUE & BENEFITS OF USING SUSTAINABILITY STANDARDS

Karin Kreider, Executive Director, ISEAL Alliance

This breakout session outlines a range of short-term and long-term benefits that materialise from the adoption of sustainability standards for businesses along the supply chain; benefits range from operational efficiencies, improved market access and sales, and stakeholder engagement including the finance sector.

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Breakout Session: IT’S ONE CONSUMER JOURNEY – how brands and retailers improve collaboration

Christoph Krauss, Managing Director, Benchex

For consumers, it is one consumer journey, including the purchase experience. Brands and retailers need to collaborate for seamless processes and a top notch shopper experience.  Christoph will show examples of how the collaboration between brands and retailers can be optimised.

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Day 2 Round-Up

Mark Held & Christer Flythstrom

Closing Notes

Thank You & EOS 2018

Lunch

End of European Outdoor Summit 2017