ERIK AHLSTRÖM - PLOGGA
Skiing, Multisport, Mountain Marathon, Mountain Biking, Trail running and more! Yes, Erik has been engaging in the great outdoors for almost 25 years. Founder of Kebnekaise Classic, BIMM, FEM, ÅEC, Åre WAR, TEO, C2 City Challenge, Sweden Sky Race 24 and more! In addition, he was the brain behind the Salomon Trail Tour which helped contribute to the huge interest and boom of trail running. Some ideas that are spinning in his mind right now are Bo Outdoor, (a modern "sporting residence" for us who are better off out in the nature).
PLOGGA - BE A HERO
Plogga and Plogging (picking up litter and running) the new health, fitness and environment trend from Sweden.
Founded in Sweden by Erik who was seeing his beautiful country becoming more and more littered, he knew had to do something about this situation. As a running-lover, he created the concept PLOGGA and released it together with other friends and planet heros. It was an instant hit!
The word had 1 million hits on Google. The interest for the movement Plogga is exploding globally, and to-date there are active groups for “Plogga” in 40 locations around the world including; Russia, Argentina, USA, France, Turkey, Netherlands, Germany, Vietnam, Ecuador, Mexico, Costa Rica, UK, Chile, Colombia, Iran, Malta, Korea, India, Hungary, Spain, India and Madrid, Vancouver, London, New York and Perth. In Sweden there is a Plogga event almost every day.
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