MARKUS MÜLLER - GS1 GERMANY

Director IE Apparel & General Merchandise

GS1 Germany

GS1 Germany supports companies from all sectors in the adoption and practical implementation of modern communication and process standards, in order to improve the efficiency of their business processes. Within Germany, the company is responsible for the maintenance and continued development of the GS1 article identification system GTIN for globally unique identification, which in turn serves as the basis for bar codes. Moreover, GS1 Germany supports the application of new technologies for fully automatic object identification (EPC/RFID) and for standardised electronic communication (EDI). The focus is also on customer-orientated solutions (ECR – Efficient Consumer Response) and the integration of trends like mobile commerce, multi channelling, sustainability and traceability. GS1 Germany belongs to the international network GS1 as second largest of more than 110 national GS1 organisations worldwide. The German Markenverband and the EHI Retail Institute hold equal shares in GS1 Germany.