KATE BOSOMWORTH - Communications and Brand Consultant
An inspirational leader, Kate has worked across the sports, health and fitness industry for 15 years, leading domestic and European communications strategies for a host of global sports and FMCG brands including adidas, The North Face, Technogym and Lucozade; she was appointed onto the Board of Sport England in October 2013 and led the hugely successful women’s campaign #This Girl Can.
Kate’s presentation, ‘How to be a Game Changer in Participation’, will look at the challenges businesses face in activating consumers.
The stakeholder landscape around participation has changed enormously in the last few years. We are now looking beyond sport for the sake of sport - and to the wider benefits it can bring to us all at a community, nationwide and global level. Add to this some key mega lifestyle trends, an exciting political and social climate and you have a recipe for REAL change. An opportunity for transformation is around us and those who collaborate and innovate - in every part of their organisation, from how they build teams, develop new products and services, to how deeply they know their audience and in turn, transform the way they communicate and engage with consumers - will drive this change and reap the greatest rewards.
"It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of." Kate will be discussing these themes and share learnings from across her career, including insight into This Girl Can; celebrated as one of the most successful participation campaigns of the decade.
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