MARK HELD - European Outdoor Group


General Secretary

Graduating with a degree in modern languages, Mark's passion for the outdoors quickly led to a position with the UK outdoor specialist, Berghaus.  By the age of 30 he’d been appointed to the board of directors with responsibility for international sales. Following on from this was a move to the Swiss climbing specialist Mammut Sports Group where he gained further experience of working in an international setting with subsequent roles including consultancy work, re-joining the Board of Berghaus for a further five year term and Group Board Director at Lowe Alpine

Together with the CEO of The Mammut Sports Group, he founded the European Outdoor Group (EOG) in 2003 with the clear objective of uniting what was at that time, a fragmented European outdoor industry.  The EOG’s agenda covers key areas such as market research, sustainability, CSR, outreach and conservation.  The EOG has worked tirelessly on behalf of the sector and is the external face of the industry to the European Union and many other bodies.  In 2005 Mark agreed to take on the leadership of the group and became General Secretary, a post he has held since.

About European Outdoor Group

The European Outdoor Group is an association that exists to represent the common interests of the European outdoor industry.

The EOG was founded in 2003 by 19 of the world’s largest outdoor companies, who recognised the need for a cohesive, cross border approach to representation of the outdoor sector. In a world of increasing internationalism, legislation, environment, the media and trade are all now multinational by nature. The combined strength of our members, and a close cooperation with national outdoor associations, provides us with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.

The EOG strongly believes that increased participation in outdoor sports will benefit both individuals and society as a whole.  We share a vision with many others in our industry, to encourage people of all ages and in all locations to be active outdoors.