TOMMASO BRUSO - Benetton Group
Chief Operating Officer
Tommaso Bruso has extensive experience in the international fashion industry. After graduating in Industrial Engineering & Management, he began his career as a Retail Operations Manager at Benetton Group. He ran the start-up phase of ER SpA, a consulting company that guides retailers in the organisation of efficient, high-performance and highly profitable store networks.
As CEO of Fedon in North America, he contributed to increase the market share of the various business units and managed the launch of the luxury brand "Giorgio Fedon 1919" in the U.S market.
Following on from this, he became President and CEO of Furla, managing the development of the sales network and the expansion of the business in Central and South America.
Prior to joining Benetton Group as Chief Operating Officer (COO) in May 2017, from 2013 he was CEO of Diesel, initially for the U.S and then CEO for North America.
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.
The history of Benetton is built on innovation - seen in its bright colours, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate - and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride.
The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton and Sisley.
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