EOS 2015 Presents Chairman of Pentland Brands Andy Rubin Plus Bloggers Workshop

Andy rubin
Andy rubin

Liselore stuut
Liselore stuut

EVEN MORE REASONS TO BOOK YOUR PLACE AT EOS 2015

The organisers are pleased to announce that 190 delegates have already signed up to this year’s European Outdoor Summit (EOS) taking place 13th-15th October 2015 in Sheffield, UK.

With a stellar line up of motivational speakers and engaging break-out sessions, panels and workshops that will appeal to all, this year’s European Outdoor Summit promises to be an exciting and informative event and the perfect opportunity for delegates to learn more about how to better their businesses and network with industry colleagues.

If you haven’t yet booked your place, then here are just some of the great reasons to get the date in your diary and sign up now.


PENTLAND BRANDS CHAIRMAN ANDY RUBIN DISCUSSESTHE CONSUMER & THE GLOBAL MARKETPLACE

The organisers of the EOS 2015 are extremely pleased to present Chairman of Pentland Brands plc Andy Rubin, who will give a presentation on: “In an increasingly global, digital market place, the consumer has changed. Are we keeping up?

Andy will draw on his extensive experience, including examples from Pentland Brands to look at how the shopper is changing around the world and will give fascinating insights as to what this could mean for the outdoor market.

A UK based private family owned brand management company, Pentland Brands operates in the sports, outdoor and fashion markets and owns global brands Speedo, Canterbury, Berghaus, Ellesse and Mitre and is the global footwear licensee for Lacoste and Ted Baker. The Group is also the majority shareholder in JD Sports Fashion plc, a European retailer in sports, outdoor and fashion operating 800 stores and numerous online businesses.

Andy, who is the third generation to lead the family’s brand management business, read law at Trinity College, Cambridge University and received an MBA from Harvard Business School.

By sharing his incredible experience and insights, Andy’s presentation will provide a rare opportunity for those looking to replicate the success of a global powerhouse such as Pentland Brands; this presentation is definitely one not to be missed!


EOS 2015 PRESENTS ‘HOW TO WORK WITH BLOGGERS & ONLINE INFLUENCERS’ WITH LISELORE STUUT

Liselore Stuut, founder of Meet the Blogger® Europe, will be running the workshop: ‘How to Work with Bloggers and Online Influencers’.

 

Blogs, Instagram and Snapchat are gaining importance and bloggers are fast becoming influencers for brands, with stats showing that 90% of consumers trust recommendations from people they know and 70% trust consumer opinions that are posted online. The session will explore the importance of bloggers and their influence on brands and will offer an insight into the world of online influencers, how to start your own blogger outreach plan and how to measure the results.

An international community for online influencers, bloggers and brands, Meet the Blogger® was started as a simple idea in in 2011 by Liselore Stuut, to ‘meet the online world offline’. Liselore is a specialist in Blogger Outreach. Prior to starting her own business, Lisalore earned her stripes working with international brands such as T-Mobile, ING, Crocs and KPN.

Online registration for the EOS 2015 is now open at www.europeanoutdoorsummit.com