President and CEO of CamelBak, Sally McCoy Speaks about the New Generation of Outdoor Enthusiasts

Sally McCoy, President and CEO, CamelBak Presents: New Generations are redefining “Outdoor Experiences;” what are the implications for global outdoor brands?

With more than 30 years of experience in the outdoor industry, Sally will discuss:

  • The rise of music festivals and casual camping as social outdoor experiences and their impact on products and distribution.

  • The fashion trends of “athleisure” and “lumbersexual” are changingfashion markets and the perception of traditional outdoor styles.

  • Outdoor as lifestyle versus just performance presents challenges and opportunities to our industry, how are we adapting? A look at various responses around the globe.

Serving as the President and CEO of CamelBak since October 2006, Sally’s vast experience of the outdoor industry includes operating outdoor recreation companies, advising mergers and acquisitions, and strategic consulting. In 2004 she co-founded Silver Steep Partners, a leading boutique investment banking firm catering exclusively to companies in the outdoor and active lifestyle industries. Prior to this, she served as President of Sierra Designs and Ultimate Direction and as Vice President at The North Face.

Sally has served as Chair of the Board for both the Outdoor Industry Association (OIA) and the Conservation Alliance. A seasoned outdoorsperson, Sally has had many adventures, including her own attempt at Everest.

Gurpreet Kaur from Demandware presents Digital Growth Workshop: Standing out from the crowd: Unifying content and commerce to drive online growth.

eCommerce software platform provider, Demandware creates a world-class digital experience across channels and geographies to increase the online growth of brands and will be giving an insight into digital growth for outdoor brands at this year’s Summit.

In this exciting 90 minute workshop Demandware will discuss the results of their Outdoor Shopping Index and welcomes guest speaker Matt Minas, Senior Manager of eCommerce EMEA at Brooks Running to discuss how the market leading running shoe retailer successfully set up their content and commerce strategy using Demandware. Alongside Matt, Jamie Merrick, Head of Industry Insights at Demandware will present the key retail trends from Demandware’s Outdoor Shopping Focus report, as part of an interactive roundtable discussion on strengthening the customer experience.

If you want to learn more about utilising innovative content and commerce stategies to strengthen your customer experience, enhance brand value and grow profitability, then this is the workshop for you!

Sally will be giving her presentation on Thursday 15th October, the Demandware workshop will take place on Wednesday 14th October. If you are interested in either plus the many other motivational speakers and interesting workshops on offer at EOS 2015, then book your place now at www.europeanoutdoorsummit.com