Agenda

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We aim to ensure that everyone has the option to focus on the areas that they feel are most important to them and their business.  Therefore, we will organise breakout sessions throughout the event that will cover different topic areas.

CLICK HERE TO DOWNLOAD a summary timetable, for more information click on the days below or have a look at the speakers section.

CLICK ON THE DAY TO VIEW THE TIMETABLE - Please note that this is a draft timetable and will be updated and distributed regularly when speakers, workshops and activities are confirmed. This schedule may be subject to change.

ISPO Morning Run with On

ISPO Morning Run with On

Tai Chi with Vibram Fivefingers

*Limited places

Registration, Coffee & Network

Check-in, Coffee & Network

Countless Connections

Film by Kendal Mountain Festival

Welcome to EOS 2019

Welcome to EOS 2019

Opening Keynote Speaker

From More To Better (or Why the Next 10 Years Will Be Amazing)

The rules of the game have changed. In the old days, success was all about “more”: more money; more clients; more employees; more stuff. In the future, it’s “better”: how do we create a positive impact and solve meaningful problems together? The good news is ... you have everything you need. The bad news is … the future is out to get you! You cannot hide from it. Because the next decade will not only redefine boundaries, but will force you to answer the question: “who are you on this planet?”. The next big journey is the journey within. And the destination is you!

Join Anne Skare Nielsen, one of Europe's leading futurists, on a rollercoaster ride into the future. It will be fun, it will be scary - just as life should be.

Keynote

The Changing Boundaries of Engagement

The boundaries for engagement with consumers are shifting, again. As they begin to place a value their own physical presence that is similar to time or money, consumers are becoming more selective about the places / leisure activities / stores that they choose to engage with in person. Will it be worth their while in terms of meeting personal needs, resources, values and, crucially, expectations of reward? As the potential returns of being present are assessed more explicitly by consumers, the metrics for reward are also changing. Customers now expect to be rewarded beyond just spend; instead, they want to be recognised for store visits, brand advocacy, data sharing. Brands must gear up for a future where they will be evaluated increasingly for how they can engage the customer in novel, intriguing and ultimately rewarding ways.

Keynote

To Be Confirmed

Refreshments & Networking

Refreshment break in the Concert Hall

Keynote

The Dawn of Open Cryptoeconomic Networks

In the age of networks, boundaries between [and inside] institutions will gradually dissolve. Digitization is only accelerating this process. Business leaders need to understand and embrace the age of networks and derive the right strategies to embed their organisations in this new world, in which value generation happens in a distributed manner across networks and business models morph into mesh networks of value creation. Traditional competitive strategies based on "one-against-the-other" will lose their effectiveness in such an environment: Combinatorial innovation is faster than anything a single (or small group of) companies can achieve; combining good solutions may outperform the single-best solution; collective intelligence is better coping with complexity than hierarchical structures.

Breakout Sessions

1. Marta Pellegrino, Oberalp - Introduced by Kai Landwher, myclimate
- Managing your company’s environmental impact is no longer an intrinsically driven target, but a critical need for your company's market positioning, fostering customer loyalty and motivating staff. A strategic approach for more sustainable and effective supply and value chain can set businesses apart from their competitors and also prepare companies for expected regulations in a decarbonized economy of the future. Acquiring and analyzing your environmental data is becoming ever more valuable when making business and operational decisions.

2. Dr.Marcus Dapp, Swiss Federal Institute of Technology- How to Create your own Cryptoeconomic Network
- Follow on from keynote: A workshop allowing delegates to hands-on/interactively try out the ideas pushed forward by the development of new socio-ecological finance systems that allows the smart coordination of humans across organisational and national boundaries. People, communities, companies, non-profits - all are able to create tokens for rewarding any positive action they agree upon without any institutional middlemen.

3. To be Confirmed

Lunch Break

Lunch and Networking

Keynote

Redefining Boundaries – An Evolution of Outdoor and Adventure Filmmaking

Stories are a means in which we navigate the world. Through the ages they have given us a strong sense of direction, association and motivation. Kendal Mountain Festival has grown into a strong and diverse storytelling platform which reflects current values, opinions and trends in ‘Outdoor’ and rewards the pioneers, the change-makers, the creatives and the disruptors in our world. Through the medium of film and inspirational guest speakers, our audiences can quickly engage, learn, interact and share through the many channels we all have at our disposal today. It’s an impossible task to select only a handful of films that for us, ‘Redefine Boundaries’, as we are currently witnessing a wave of change in which we all communicate and many great films fulfil that purpose but leave us with more questions remaining to be answered. In some ways, despite increasing isolation in the way we interact with each other, our most basic of gathering around the metaphoric camp-fire that is our Festival, becomes more important as society becomes more divided.

Keynote

Forging New Paths: Accessing Gear-hungry, Passport-wielding Adventure Travellers

During this period of disruption, disintermediation and morphing of traditional supply chains for both the outdoor gear manufacturing and adventure tourism industries – compounded by the rising trend of humans’ increasing detachment from nature, leaders who lean in with fresh eyes, shatter existing paradigms, seek strategic solutions in unexpected places, and release their imaginations will be better positioned to break through and access new, profitable and sustainable frontiers.
The ATTA’s May 2019 Global Outdoor Gear Survey proves that our industry is eager and open to pursue new and innovative partnerships to help deliver on these objectives. For the European Outdoor Group community, opportunity exists to engage directly with the global adventure tourism community to explore and co-create new distribution solutions, gear rental/lending programs, guide pro-deals, merchandise sales, and so much more. The time is now for the outdoor industry and the adventure tourism industry to break the mould and forge new paths - together.

Breakout Sessions

1. Magnus Ohlsson, We Hunt For Heads - The Challenge of Change 2020
- The retail apocalypse is upon us and several retailers are struggling to stay alive as ecommerce is growing by the minute. Constant promotions are sucking the profits out of the business, and floor traffic to physical stores is down. Where did it all go wrong and how did we end up in a place were consumers are overwhelmed by promotions? The big difference of efficiency and effectiveness in communication - and how focus on ROI in communications could be killing brand equity. What are the characteristics of a retail zombie - the living dead that still stumbles forward towards an uncertain future - and how could we turn the tide towards a prosperous business with a new approach to branding? What will be the role of the physical store of the future and how could one use the store as a media, thereby creating a halo-effect (eight ways to differentiate the physical store in order to stand out and prosper) that also builds the brand.

2. Chris Doyle, ATTA - Follow on from keynote: Fresh Solutions: Accessing the Global Adventure Travel Market
- In this workshop led by the Adventure Travel Trade Association (ATTA), participants will together leverage the ATTA’s May 2019 adventure tour operator gear needs survey data to co-create solutions, to address global distribution challenges, to tap new distribution and e-commerce channels, explore trends in sustainable gear demand and new gear sharing/rental/lending programs, and explore jointly building pro-deal, product seeding and testing programs for adventure travel guides, media and influencers.

3. To be confirmed

Refreshments & Networking

Refreshment Break

Keynote

Awaiting Details

Keynote

Taking Climate Action - An Opportunity You Can't Afford To Miss

This presentation will share the inside story of how Icebug, at the end of Summer 2018, decided to speed up their sustainability efforts by taking a leap into the unknown and pledged to become climate positive by 2020; and getting there in only six months - a full year ahead of schedule. Not that we are claiming a heroic effort, but because it was much easier and cheaper than expected! The road map will be laid out and it will be a call for the Outdoor industry to mobilize around taking the lead in climate action. Not only because it's the right thing to do, but because it will also be good for business.

Keynote

Single Use Plastics Project: Reducing and Eliminating Plastics from the Outdoor Industry Value Chain

Resolving some of the world's more complex environmental issues requires more than a single organisation, and industry wide problems require an industry-sized response. The plastics problem has been out-innovating us for years, but by working together we may have turned a corner.

Day 1 Round-up

Day 1 Round-up

ISPO Evening Run with On

ISPO Evening Run with On

Networking Evening

BBQ and Films courtesy of Kendal Mountain Festival