Dr Korbinian Spann is the managing director of Insaas.ai and a marketing expert with more than 10 years of international practical experience. He received his education and doctorate as a linguist, among others at Harvard University. At W. L. Gore, he was in charge of digital marketing and global data reports. He founded Insaas.ai in April 2019 with the goal of automating qualitative market research.
Insaas.aiEOS Topic: What makes outdoor brands score higher in service and product quality among consumers? Results of an AI based analysis for 30.000 outdoor products
Consumers evaluate and compare outdoor products on various touchpoints as part of the customer journey. Insaas.ai shows the most popular outdoor brands and products for Germany in 2023 based on hundreds of thousands of data points. Like this, product management, sales and marketing are able to improve single products and categories based on data.
